TikTok as a Marketing Tool for Adult Sites and Performers
One social media platform that is growing in popularity is TikTok. A Chinese internet company called TikTok has completely destroyed American popular culture. It is inherently polarizing and yet a friendly space for individuals from all walks of life. Despite this, a greater number of young people between the ages of 18 and 32 have been reached by independent producers and content creators that use TikTok to market their goods and services. This blog article describes how TikTok marketing might boost visitors and conversions for pornographic website owners and independent artists who aren’t currently on the network.
Adult B2B Marketing is happy to tell you more about this recent phenomenon.
Describing TikTok
As we have already said, TikTok is a social networking service that was established in China. Unlike social networking platforms like Facebook and Twitter, TikTok provides brief bursts of visual material across a variety of genres, including videos and snippets. The software sets itself apart by offering personalized feeds of humorous short videos with audio and sound effects to captivate users and maintain their interest. Movies may be edited by both inexperienced and seasoned video creators utilizing stickers, background music, filters, and more. Even when they are in different places, they can still create split-screen duet videos. Because of the popularity of the app, businesses and artists from many walks of life—including those in the adult entertainment sector—use TikTok in unique ways that demand careful consideration.
News organizations, retail establishments, software companies, government agencies, social media influencers, models, singers, dancers, artists, comedians, political leaders, and more utilize TikTok as a communication medium. Owing to the format of videos and the easier access to the site, TikTok has just as much, if not more, of an impact on political and cultural conversations as Twitter.
How Well-liked is TikTok?
Investopedia, a news and information source on investment, conducted research and found that TikTok started functioning in the US market a few years ago. The analysis’s numbers, which are based on data gathered in September 2021, indicate that there are one billion active monthly users worldwide. An estimated three billion downloads are expected globally, and a large percentage of those users opt to spend billions on the firm as well as the brands and companies who use it as a marketing tool.
As per Social Shepherd, a social media marketing consultancy, TikTok has been downloaded over 3.5 billion times globally so far. This is the fifth app to accomplish this goal; the other four are from a family of applications developed for platforms that are controlled by Mark Zuckerberg and Meta. The COVID-19 pandemic caused TikTok’s user base to skyrocket, making it a social mainstay during quarantines in affluent countries around the globe, including the United States. It’s interesting to see a rise in the number of members between the ages of 18 and 24, especially considering many of these people fall into this age range and have been on the social network since they were minors before becoming adults.
How Do Professionals in Adult Entertainment Use TikTok?
Professionals in the adult entertainment industry can use TikTok by following certain extremely specific procedures. There is a lot of provocative and sexually explicit content in the program. Nudity and sexual material are prohibited on TikTok, although the platform’s terms and conditions are similar to those of other social networking sites like Instagram, a well-known photo-sharing service owned by Facebook. However, as we’ve seen, a number of adult performers and online prostitutes have circumvented these limitations by posting teasers and videos of scantily clad models acting out an internet joke or participating in the newest lip-syncing trend.
TikTok Usage by Certain Adult Creators
For the duration of this case study, the model going by Stormigee or Storm is one creator who has effectively utilized TikTok to amass a following of over 4.5 million people and around 135 million likes on her videos. Storm’s humorous NSFW video series “Whora the Explorer” has amassed a large following on TikTok. Based on the animated series “Dora the Explorer,” which originally aired on Nickelodeon for years before becoming a family-friendly live-action film franchise, Storm films herself running around in pink tube tops and high heels, getting herself into ridiculous situations that she claims a “whore” would get into. Even if you disagree with the message, Storm has amassed millions of viewers only from these TikTok videos. On her Facebook, she has also posted films mocking living close to an adult film star or other performance. Storm complies with TikTok’s standards of service by not revealing any naked parts of her body, even if she discusses NSFW content in these films. Nonetheless, she offers a direct link to her “vanilla” Instagram account, which lists all of her other websites and social media accounts, including her premium OnlyFans account.
Since connecting to websites for individuals 18 years of age and older is prohibited by TikTok’s rules of service, Storm has resorted to the commonly used “link-in-bio” services, which allow adult producers to openly but indirectly distribute all of their NSFW and SFW content. Many people still utilize link-in-bio services, despite TikTok’s previous crackdown on them.
What Other Adult Creators Have to Say
We discovered other case studies while conducting research for this blog post, including the testimonials of adult cam models that use TikTok as a marketing tool. Vicky Plush and Aerie Saunders, two models with sizable TikTok fan bases, told YNOT Cam that utilizing the platform may be advantageous if content creators are willing to take a gamble. Adult cam model Vicky Plush told her fellow model Alison Sparks that “it’s a good idea to be active, funny, and showing probably something outside the sex work that you enjoy so the people can get interested in what you do and started supporting you.”. Combining more nuanced marketing strategies might have an impact on how TikTok’s algorithms and content moderators identify the real kinds of content that are being promoted, according to Plush and Saunders. FapHouse, a clip store operated by the same company as xHamster.com and an alternative to OnlyFans, provides a TikTok profile for artists who also utilize the platform. While certain adult-related companies aren’t as open on TikTok, a lot of celebrities are.
Anglospeak
Algospeak, according to the tech news site Lifehacker, is a language composed of emojis and odd sentences that may be understood in the right context, keeping adult content creators from erasing their own creations. The NSFW groups on TikTok have developed an algospeak language to communicate these signals to users, such as the usage of link-in-bio services and OnlyFans models referring to themselves as “accountants.”
New Parental Controls & Livestreams Exclusive to Adults
In November, TikTok announced that users had to be 18 years old or older to access the live streaming capabilities of the app. This revelation caused a stir among socially conservative anti-porn groups and parents. 16-year-olds could live stream before this. Alongside this law, TikTok unveiled a number of new features that entirely redesigned the app’s security and parental settings to keep NSFW content out of the feeds of users younger than the legal drinking age of 18 (18). This effort included the creation of “adult only” live streams, which let older users to see hotter and darker content from their favorite producers—adult models, for example, who use TikTok to promote their premium accounts, x-rated cam shows, and clip shops. Nudity and sexual behavior are still prohibited.
Recognize the Direct and Indirect Influencers of TikTok
In conclusion, it’s imperative to discuss the challenges associated with utilizing TikTok in further depth. In no way does Adult B2B Marketing aim to stop adult producers and businesses from exploring the TikTok app as a potential marketing tool. Instead, we want to underline that there are a few considerations to ponder if you decide to utilize TikTok as a marketing tool. We would perform the same cost-benefit analysis on all other social media platforms, including Facebook, Instagram, Twitter, and Snapchat.
TikTok is a political football, to start. Politicians from both the Republican and Democratic parties consider TikTok as a national security danger, particularly in the United States. Since ByteDance, a Chinese technology startup, established TikTok, the typically right-leaning national security establishment concerns that Chinese intelligence services may use TikTok to spy on the millions of Americans who use the app everyday to consume content. Donald Trump, the outgoing Republican president from 2016 to 2020, alleged that the Chinese government was eavesdropping on American users through the app and ordered that it be pulled out of the country’s digital culture unless certain conditions were satisfied. These requirements include that TikTok’s domestic operations be split off into a corporation run by American executives and that the local user base’s data be stored on servers under the management of an American multinational tech giant like Oracle.
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